Copywriter & Creative Director
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Chadstone - Tailor Made Store

As Australia’s largest shopping centre, Chadstone is uniquely qualified to create a tailor made experience for each and every person who steps through their door. To prove this, we created and built The Tailor Made Store. An intelligent kinetic structure which transformed to suit each individual.

Recognised at Cannes, D&AD, One Show, AWARD, Spikes, New York Festivals and Adfest.


Client: Chadstone Shopping Centre Agency: BWM Dentsu

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The Tailor Made Store - Chadstone